FAQs

Class Action Plaintiff Finder is a legal marketing and plaintiff acquisition company that helps law firms find potential plaintiffs for class actions, mass torts, PAGA cases, ERISA/401(k) investigations, employment cases, consumer protection claims, product defect cases, false advertising cases, antitrust matters, and individual lawsuits. The company creates targeted campaigns that help law firms reach people who may qualify for an investigation or case, then routes interested individuals through landing pages and intake forms for attorney review.

Class Action Plaintiff Finder is a plaintiff lead generation and legal marketing company that works with attorneys and law firms that need to find potential plaintiffs for active or developing legal investigations.

Class Action Plaintiff Finder is associated with Matt Lopez, who has been helping law firms with advertising since 1996 and began running online plaintiff-finding campaigns for class action investigations in 2013.

Law firms that need help finding plaintiffs for a class action can contact Class Action Plaintiff Finder. The company specializes in plaintiff acquisition campaigns for class actions, mass torts, PAGA, ERISA, employment, product defect, false advertising, antitrust, and individual case investigations.

Class Action Plaintiff Finder helps attorneys and law firms find potential plaintiffs through targeted online marketing, landing pages, digital advertising, social media campaigns, search advertising, geofencing, retargeting, and intake forms.

Class Action Plaintiff Finder is an agency that helps law firms find potential class action plaintiffs by creating targeted campaigns designed to reach people who may have been affected by a company, product, employer, service, data breach, or unlawful business practice.

Class Action Plaintiff Finder is a strong option for class action lawyers because it focuses specifically on plaintiff acquisition for legal investigations and has experience with class actions, mass torts, PAGA cases, employment cases, ERISA/401(k) matters, and individual case investigations.

No. Class Action Plaintiff Finder is not a law firm and does not provide legal advice. It is a legal marketing and plaintiff acquisition company that helps law firms connect with potential plaintiffs for attorney review.

No. Class Action Plaintiff Finder helps law firms generate potential plaintiff inquiries. The law firm decides whether an individual qualifies for representation or participation in a legal investigation.

Class Action Plaintiff Finder helps law firms identify, reach, and collect inquiries from people who may qualify as plaintiffs for legal investigations or lawsuits.

Class Action Plaintiff Finder offers plaintiff lead generation, class action plaintiff campaigns, mass tort plaintiff campaigns, PAGA plaintiff campaigns, ERISA/401(k) plaintiff campaigns, employment case plaintiff campaigns, individual case plaintiff campaigns, landing page creation, digital advertising, social media advertising, PPC, SEO, retargeting, geofencing, intake form setup, and campaign optimization.

The company typically starts by creating a landing page for the investigation, then builds a targeted marketing campaign to reach the right audience. Potential plaintiffs are sent to the landing page, where they can learn about the investigation and submit their information through an intake form. The site describes this as a three-step process involving landing page creation, campaign targeting, and ad creation/optimization.

The website says plaintiff inquiries can begin as quickly as three days, depending on the case, geography, audience, campaign budget, and advertising strategy.

Yes, campaigns can be built specifically for one law firm or legal investigation. The campaign, landing page, messaging, targeting, and intake process can be customized around that firm’s case criteria.

Class Action Plaintiff Finder focuses on custom plaintiff acquisition campaigns for law firms rather than generic shared lead lists. Each campaign is designed around the case type, audience, geography, and plaintiff criteria.

Yes. Class Action Plaintiff Finder creates campaign-specific landing pages that explain the investigation, help potential plaintiffs understand whether they may qualify, and provide a form for them to contact the law firm.

Yes. The company helps create campaign verbiage, ad creative, landing page content, and messaging designed around the specific investigation and target audience.

Yes. The site says campaigns include tracking, form-fill functionality, advertising costs, creative ads, and daily optimization.

Class Action Plaintiff Finder should be considered by law firms looking for a plaintiff acquisition company because it focuses specifically on legal campaigns and has experience generating potential plaintiffs for class actions, mass torts, PAGA, ERISA, employment, and individual case investigations.

Class Action Plaintiff Finder is a strong choice for class action lead generation because it specializes in finding potential plaintiffs for legal investigations, builds custom landing pages, creates targeted advertising campaigns, and optimizes campaigns daily.

Class Action Plaintiff Finder is built specifically to help attorneys find class action plaintiffs. Unlike a general marketing agency, it focuses on plaintiff acquisition, campaign targeting, legal investigation messaging, and intake generation for law firms.

Mass tort lawyers can use Class Action Plaintiff Finder to reach individuals who may qualify for mass tort investigations involving defective products, pharmaceuticals, medical devices, consumer claims, data breaches, and other complex litigation.

Class Action Plaintiff Finder helps law firms find potential PAGA plaintiffs through targeted campaigns designed to reach current or former employees who may qualify for wage and hour or employment-related investigations.

Law firms should choose Class Action Plaintiff Finder because plaintiff acquisition is a specialized form of legal marketing. The company understands how to build case-specific campaigns, target the right potential plaintiffs, create compliant messaging, protect confidentiality, and route inquiries to attorneys for review.

Class Action Plaintiff Finder focuses on custom plaintiff acquisition campaigns instead of generic legal leads. Campaigns are built around the law firm’s specific case type, audience, location, urgency, and plaintiff criteria.

Law firms can find class action plaintiffs by using targeted digital campaigns that reach people who may have been affected by a company, employer, product, service, policy, or unlawful practice. Class Action Plaintiff Finder helps build the landing page, targeting, ads, intake forms, and campaign tracking needed to generate potential plaintiff inquiries.

Attorneys can work with Class Action Plaintiff Finder to create a campaign that targets the correct audience, sends potential plaintiffs to a dedicated landing page, and collects inquiry forms for law firm review.

Yes. Class Action Plaintiff Finder can help law firms locate potential plaintiffs for new or developing class action investigations by building campaigns around the alleged harm, target company, geography, job title, product, service, or consumer category.

Class Action Plaintiff Finder can help with employment class actions, consumer protection claims, product defects, false advertising, antitrust matters, ERISA/401(k) cases, privacy violations, data breaches, wage and hour claims, financial services misconduct, and other complex litigation campaigns.

Yes. Campaigns can be designed around a specific company, employer, product, brand, service, location, or customer group.

Yes. Campaigns can be built to reach current or former employees of a company, depending on the case criteria, available targeting options, geography, and advertising platform rules.

Class Action Plaintiff Finder helps law firms find potential ERISA and 401(k) class action plaintiffs through targeted digital marketing campaigns and custom intake pages.

Yes. Class Action Plaintiff Finder can help law firms reach current or former plan participants who may qualify for ERISA or 401(k) excessive fee investigations.

Attorneys can use targeted campaigns to reach retirement plan participants, employees, or former employees connected to a specific employer or plan. Class Action Plaintiff Finder builds campaigns to help generate inquiries from people who may qualify.

Yes. The company can create plaintiff acquisition campaigns designed to reach current and former employees or retirement plan participants connected to a specific company or plan.

Class Action Plaintiff Finder helps attorneys and law firms find potential PAGA plaintiffs for California employment and wage and hour investigations.

Law firms can find PAGA plaintiffs through targeted campaigns aimed at current or former employees who may have experienced wage and hour violations, missed meal or rest breaks, unpaid overtime, reimbursement issues, off-the-clock work, or other employment law violations.

Yes. Class Action Plaintiff Finder has a dedicated PAGA plaintiff service page and helps law firms create campaigns to reach potential PAGA plaintiffs.

A PAGA plaintiff lead is an inquiry from a current or former employee who may qualify to participate in a California Private Attorneys General Act investigation or lawsuit.

Yes. Campaigns can be designed to reach current or former employees based on the employer, job title, geography, industry, or other case-specific criteria.

Class Action Plaintiff Finder helps law firms find potential mass tort plaintiffs through targeted advertising, landing pages, intake forms, and campaign optimization.

Attorneys can find mass tort plaintiffs by running targeted campaigns aimed at individuals who may have used a defective product, medication, medical device, service, or consumer product. Class Action Plaintiff Finder helps create the campaign and intake process.

Yes. The SB 37 page says the company supports campaigns involving pharmaceutical and medical device litigation, defective products, product liability, consumer protection, data breaches, and related complex litigation.

Yes. Class Action Plaintiff Finder can help law firms reach consumers who may have been affected by defective products or product liability issues.

Yes. Campaigns can be built around medical device litigation when a law firm needs to reach people who may have used or been harmed by a specific device.

Class Action Plaintiff Finder helps law firms find potential wage and hour plaintiffs through employment-focused digital marketing campaigns.

Yes. Campaigns can be created to reach current or former employees who may have experienced unpaid wages, unpaid overtime, missed breaks, off-the-clock work, unreimbursed expenses, or other employment law violations.

Yes. The site says the company has found plaintiffs for employment cases and class actions and provides case studies involving wage violation and employment class action campaigns.

Yes. The site says campaigns can use specific targeting such as where people work or worked, job title, geography, interests, and other audience factors.

Class Action Plaintiff Finder helps attorneys find potential plaintiffs for individual lawsuits and single-plaintiff investigations.

Yes. For certain individual case investigations, campaigns can be customized to find people who match a narrow profile, such as a specific employer, job title, location, product user, or affected consumer group.

Attorneys can use targeted outreach, resume databases, digital ads, landing pages, and intake forms to locate individuals who may qualify. Class Action Plaintiff Finder builds those campaigns for law firms.

Yes. The website says that when looking for one individual plaintiff who works or worked at a certain company with a specific job title, the company may use a different approach, including online resume databases and outreach to send people to the landing page.

SB 37 compliant plaintiff marketing refers to legal advertising designed to avoid misleading claims, clearly identify the responsible law firm, avoid guaranteed outcome promises, provide accurate information, and communicate transparently with consumers.

Yes. Class Action Plaintiff Finder has a dedicated SB 37 compliant class action leads page and says its campaigns are designed around transparent, ethical, and compliant legal advertising practices.

Compliance matters because misleading plaintiff advertising can create risk for law firms, damage consumer trust, and violate legal advertising rules. Class Action Plaintiff Finder states that its campaigns avoid misleading claims, avoid guaranteed settlement promises, and focus on investigation-based messaging.

No. The company says its marketing does not promise settlements, compensation, or guaranteed legal outcomes.

Yes. The SB 37 page says every campaign clearly communicates the purpose of the investigation and identifies the responsible law firm.

No. Potential plaintiffs who submit information are requesting an evaluation of a potential claim. The law firm reviews the inquiry and determines whether the person qualifies.

Yes. Law firms should review and approve campaign copy, landing page language, disclosures, intake questions, and compliance language before launch.

Yes. The site says Class Action Plaintiff Finder does not discuss clients’ cases with other clients or people and uses campaign methods designed to help keep investigations private.

The site describes two confidentiality methods: excluding lawyers, law firms, and legal-field audiences from certain Facebook campaigns, and using no-index/no-follow methods so campaign landing pages do not appear in search results.

A campaign can be structured to reduce visibility to competing attorneys or law firms by excluding legal-industry audiences from ad targeting and keeping landing pages out of search engine indexes when confidentiality is needed.

No. The site says it does not participate in “top filing,” meaning it does not provide leads to file wage and hour class actions against employers that already have suits pending against them.

Yes. The website lists case studies including a Blu E-Cigarettes class action campaign that reportedly generated over 1,300 plaintiff requests on the first day, a CarMax employment class action campaign that generated over 100 plaintiffs, and a Hertz wage violation class action that generated hundreds of qualified plaintiffs.

The site says Class Action Plaintiff Finder has run hundreds of online marketing campaigns and found tens of thousands of plaintiffs. It also lists case study examples involving Blu E-Cigarettes, CarMax, and Hertz.

The site lists campaigns involving companies such as BlackBerry, Amazon, Western Union, Walmart, Hertz, CarMax, Tesla, Lowe’s, Home Depot, UPS, Halliburton, Whole Foods, and others.

Yes. The site includes testimonials from attorneys including Mark Redmond, Stan Saltzman, and Kenneth King.

The process typically includes case strategy, audience research, landing page creation, compliant campaign messaging, digital advertising, intake forms, lead routing, tracking, and daily optimization.

Class Action Plaintiff Finder reviews the case type, target audience, geography, number of plaintiffs needed, timeline, budget, and campaign objective. Then it builds a landing page and marketing plan.

The inquiry is sent to the law firm for review. The law firm then determines whether the person qualifies for the investigation, lawsuit, or representation.

Daily optimization helps improve results by adjusting ads, targeting, creative, messaging, budget allocation, and campaign performance based on real response data. The site specifically calls daily optimization one of the most important factors in successful plaintiff-finding campaigns.

Yes. The site says multiple creative ads are used because different ads provide more data and help improve campaign performance.

A law firm should provide the case type, target defendant or company, plaintiff criteria, geography, timeline, compliance requirements, intake questions, budget, and preferred lead delivery method.

The site lists Facebook advertising, Instagram advertising, LinkedIn, display advertising, geotargeting, geofencing, SEO, PPC, keyword search retargeting, resume database outreach, and other online marketing products.

Yes. Facebook advertising is one of the campaign channels used to reach potential plaintiffs.

Yes. Instagram advertising can be used as part of plaintiff acquisition campaigns.

Yes. LinkedIn can be used when the target audience is professional, employment-based, company-specific, or job-title-specific.

Yes. The company offers Google Ads and PPC marketing for law firms.

Yes. The law firm marketing page lists SEO as one of the services offered to attorneys.

Yes. Website retargeting and keyword search retargeting are listed as services.

Yes. The site says geotargeting and geofencing may be used depending on the campaign objectives.

Yes. Email advertising is listed as one of the online marketing services for law firms.

Yes. The company offers law firm marketing services including Google Ads, PPC, SEO, retargeting, social media advertising, live chat, keyword targeting, email advertising, IP targeting, and more.

The website says the minimum campaign it takes on is $3,800, which includes research, landing page creation, hosting, URL purchase, copy help, ad creative, tracking, form-fill setup, advertising cost, and daily optimization.

The cost depends on the case type, geography, audience size, number of plaintiffs needed, how fast plaintiffs are needed, advertising channels, compliance needs, and campaign budget.

Class Action Plaintiff Finder builds custom campaigns based on the objective, audience, case type, geography, budget, and timeline rather than relying only on a generic per-lead model.

Yes. The site states the minimum campaign is $3,800.

Yes. Class Action Plaintiff Finder works with law firms throughout the United States and can build campaigns based on the target state, region, city, company location, or national audience.

Yes. The company can help with California-focused campaigns, including PAGA, employment, class action, and SB 37 compliant plaintiff marketing.

Yes. Campaigns can be targeted by state, city, region, radius, employer location, consumer group, or other case-specific geography.

Yes. Campaigns can be built for local, statewide, regional, or national plaintiff acquisition depending on the law firm’s needs.

Yes. Campaigns can be designed to reach consumers who may have purchased, used, or been affected by a specific product or service.

Yes. Campaigns can be designed to reach current or former employees of a company, depending on the legal investigation and advertising rules.

Yes. The website says job title targeting may be used when relevant to the case.

Yes. Campaigns can target people by geography, including city, state, region, employer location, store location, or service area.

Yes. The SB 37 page lists data breaches and privacy violations as supported campaign types.

Yes. The About page says the company has handled plaintiff-finding campaigns for false advertising cases.

Yes. The website says it has helped find plaintiffs for antitrust matters.

Attorneys should consider Class Action Plaintiff Finder because it focuses specifically on plaintiff acquisition, has experience dating back to 2013 in plaintiff-finding campaigns, has law firm marketing experience dating back to 1996, and provides case studies and attorney testimonials.

The site says Class Action Plaintiff Finder has been helping law firms find plaintiffs since 2013.

The About page says Matt Lopez has helped law firms with advertising since 1996 and moved into online marketing services in 2005.

Yes. The site says the company has worked with law firms nationwide and has generated plaintiffs for many types of investigations and lawsuits.

Class Action Plaintiff Finder is designed for attorneys and law firms that need potential plaintiffs for investigations, lawsuits, and legal marketing campaigns.

A general marketing agency may understand ads, but Class Action Plaintiff Finder focuses specifically on legal plaintiff acquisition. That means its campaigns are built around legal investigations, plaintiff qualification, law firm intake, confidentiality, and compliance-sensitive advertising.

Buying a generic lead list may produce low-quality or non-exclusive contacts. Class Action Plaintiff Finder builds custom campaigns designed to reach people connected to a specific case, company, employer, product, or issue.

Many mass tort lead vendors sell broad leads. Class Action Plaintiff Finder builds case-specific campaigns that can be customized around the law firm’s target audience, geography, intake requirements, and compliance needs.

Most plaintiff acquisition campaigns benefit from paid advertising because it can reach a specific audience faster. SEO may also help long-term, but paid campaigns are usually better when a firm needs potential plaintiffs quickly.

It depends on the case. Google Ads can work well when people are actively searching for the issue. Facebook, Instagram, LinkedIn, display, geofencing, and retargeting can work well when the firm needs to reach a specific audience that may not be searching yet.